Legal

Privacy Policy

Last updated: April 29, 2026

1. Introduction

MoreDemand is the trading name of More Demand Limited, a company registered in England and Wales under company number 13826008, with its registered office at Office 116 Summerhouse Road, Moulton Park Industrial Estate, Northampton, Northamptonshire NN3 6BJ (“MoreDemand”, “we”, “us”, or “our”). For the purposes of UK GDPR, we are the data controller of personal data described in this policy.

We provide AI-powered marketing tools that help businesses run paid advertising campaigns. This Privacy Policy explains what information we collect, how we use it, and the choices you have. It applies to our website, products, and any services that link to this policy.

By using our services, you agree to the practices described here. If you do not agree, please do not use the services.

2. Information We Collect

We collect information you provide directly, information collected automatically, and information from third parties.

  • Information you provide: name, email address, company name, role, and any messages or details submitted through our website forms or directly to our team.
  • Account & usage data: log data, device identifiers, IP address, browser type, pages viewed, referring URLs, and timestamps.
  • Connected platforms: when you connect a third-party advertising or analytics account (e.g. Meta, Google), we receive tokens and data those platforms expose under the permissions you grant.
  • Communications: records of correspondence when you contact us.

3. How We Use Your Information

  • To provide, operate, and improve our services.
  • To respond to your enquiries and provide support.
  • To send service updates, and — with your consent or where permitted — marketing communications you can opt out of at any time.
  • To monitor for abuse, secure our systems, and comply with legal obligations.
  • To run analytics that help us understand how the service is used and how to improve it.

4. Cookies & Analytics

We and our service providers use cookies and similar technologies to operate the service, remember preferences, and measure usage. We may use analytics products such as Vercel Analytics or Google Analytics. You can disable cookies in your browser settings, though some features may stop working as a result.

5. How We Share Your Information

We do not sell your personal data. We share information only in the following circumstances:

  • Service providers: with vendors who help us run the service (hosting, email delivery, analytics, customer support) under contractual confidentiality and security obligations.
  • Connected platforms: with the advertising platforms you authorise, to perform the actions you request.
  • Legal & safety: when required by law, regulation, legal process, or to protect rights, property, or safety.
  • Business transfers: in connection with a merger, acquisition, or sale of assets, in which case successors will be bound by this policy.

6. Data Retention

We keep personal information only as long as needed for the purposes described in this policy, to provide our services, to comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we delete or anonymise it.

7. Your Rights

Under UK GDPR (and similar laws in other jurisdictions), you have rights to access, correct, delete, port, or restrict processing of your personal data, and to object to certain processing or withdraw consent. You can exercise these rights by emailing support@moredemand.ai. If you are in the UK, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

8. Data Security

We use reasonable technical and organisational measures designed to protect personal data, including access controls and encryption in transit. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. International Transfers

Our service providers may be located in countries other than the one in which you reside. Where required, we put appropriate safeguards in place to protect personal data transferred internationally.

10. Children's Privacy

Our services are not directed to children under 16, and we do not knowingly collect personal information from children. If you believe a child has provided us personal information, please contact us so we can remove it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we’ll change the “Last updated” date above and, for material changes, take reasonable steps to notify you.

12. Contact Us

Questions about this policy or our privacy practices? Email us at support@moredemand.ai, or write to us at:

More Demand Limited
Office 116 Summerhouse Road
Moulton Park Industrial Estate
Northampton, Northamptonshire NN3 6BJ
United Kingdom